IMPRESSIONS ARE GREAT, BUT NOT IF YOU ANOY PEOPLE
OUR THINKING IMPRESSIONS ARE GREAT, BUT NOT IF YOU ANNOY PEOPLE By Dana Minter, Creative Strategist, Sydney How valuable are impressions? It’s not unusual for people in the digital advertising game to...
View ArticleDO YOU NEED A PR STRATEGY?
OUR THINKING DO YOU NEED A PR STRATEGY? By Dana Minter, Creative Strategist, Sydney Public relations is an important part of your overall communications strategy. It’s cost-efficient and can be very...
View ArticleEVERYONE WANTS TO BE VIRAL
OUR THINKING EVERYONE WANTS TO BE VIRAL By Dana Minter, Creative Strategist, Sydney Viral marketing: it’s become a goal for big businesses, not-for-profits, budding musicians, comedians and even cats....
View ArticleIS PRINT MEDIA STILL RELEVANT?
OUR THINKING IS PRINT MEDIA STILL RELEVANT? By Dana Minter, Creative Strategist, Sydney I often get into discussions with friends, colleagues and clients as to whether or not print is dead. Everyone...
View ArticleTHE IMPORTANCE OF VIDEO MARKETING
OUR THINKING THE IMPORTANCE OF VIDEO MARKETING By Ben Rakach, Digital Producer, Sydney Not everyone digests information the same way. It’s important to provide content in as many forms as possible to...
View ArticleIS YOUR FACEBOOK REACH DWINDLING? THIS MIGHT BE WHY.
OUR THINKING IS YOUR FACEBOOK REACH DWINDLING? THIS MIGHT BE WHY. By Ben Rakach, Digital Producer, Sydney Since October 2013, the amount of content shared via Facebook users has progressively gone from...
View Article5 WARNING SIGNS YOU NEED TO OUTSOURCE YOUR MARKETING
OUR THINKING 5 WARNING SIGNS YOU NEED TO OUTSOURCE YOUR MARKETING By Andrew Matheson, Account Director, Sydney 5 warning signs you need to outsource your marketing More and more companies are...
View ArticleNEGLECTED COMPANY SOCIAL ACCOUNTS CAN DO MORE DAMAGE THAN GOOD.
OUR THINKING NEGLECTED COMPANY SOCIAL ACCOUNTS CAN DO MORE DAMAGE THAN GOOD. By By Dana Minter, Creative Strategist, Sydney A few years ago, ‘social media consultants’ seemed to be as proactive at...
View ArticleCOFFEE, OR NOT TO COFFEE?
OUR THINKING COFFEE, OR NOT TO COFFEE? By Ian Minter, Creative Director, Sydney I like coffee. No, let’s be clear about this, I love coffee. I will go out of my way to find a really good coffee,...
View ArticleHOW TO WIN YOUR CUSTOMERS RESPECT
OUR THINKING HOW TO WIN YOUR CUSTOMERS RESPECT By Ian Minter, Creative Director, Sydney I understand that many organisations are proud of their products and services; indeed, it wouldn’t be very...
View ArticleWhat’s the difference between an art director and a graphic designer?
What’s the difference between an art director and a graphic designer? By Ian Minter, Creative Director, Sydney Unless you work in the creative world, it must be hard to know the difference between one...
View ArticleWho should design my website?
What’s wrong with websites? By Ian Minter, Creative Director, Sydney What’s wrong with websites? There’s no question almost everyone in business understands the necessity of having a good website, but...
View ArticleVision Eye Institute
Animated online and cinema ad for Vision Eye Institute Bondi Junction ‘Ages” TV and online ad for Vision Eye Institute “Over the Years”TV and online ad for Vision Eye Institute “Eye Health” TV and...
View ArticleSnap Franchising
Snap Franchising Project Highway101 has been in business since an independant agency etc creative team dedicated to managing, marketing and building brands (ably assisted by our receptionist and...
View ArticleVision PT
Vision Personal Training Project Vision Personal Training is a fitness franchise based on an established fitness/diet program that is able to guarantee results. The primary brief was to attract new...
View ArticleSuperwoman
Superwoman Project Superwoman was born out of a simple idea – that women now were just as likely to need financial advice as men, yet the majority of advisors continue to target men. Idea Highway 101...
View ArticleMultigate
Multigate Project Multigate began a two – man, one product company in 1986 to become the leading producer of medical supply products in Australia. Our brief was to showcase the company, its culture...
View ArticleChapterTwo
ChapterTwo Project It’s not often you get to build a company from the start up. Highway101 was asked to name a new debt relief company, create a tagline, design and build the website, then formulate a...
View ArticleMyTaxDebt
MyTaxDebt Project My Tax Debt (MTD), a member of the Jirsch Sutherland Group, specialises in assisting company’s resolve their financial problems related to the ATO, OSR other financial issues. Our...
View ArticleCorporate Guardian
Corporate Guardian Project Corporate Guardian is a member of the Jirsch Sutherland Group, specialising in assisting companies to help solve financial problems. Already an established leader in the...
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